Determinants to the adoption of social media marketing among MSMEs in Tacloban City a case of typhoon resilient MSMEs

Determinants to the adoption of social media marketing among MSMEs in Tacloban City a case of typhoon resilient MSMEs

The Philippines is a typhoon-prone country due to its geographic location. Hence, business resilience is a critical characteristic that the country's MSMEs must possess in order to continue operating despite the impacts of the disasters. Social media marketing proved to be an essential tool hel...

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Main Authors: Capili, Roselyn A. (Author), Contapay, Damsel M. (Author), Dacuyan, Flordeliz B. (Author), Ontuca, Shara C. (Author)
格式: Thesis
语言:English