Application of atmospherics in the interior design of selected retail stores

Atmospherics plays a vital role in shaping customer behavior and enhancing in-store experiences through the use of sensory and design elements. Grounded in Kotler’s (1973) theory, this study examined how ambient and design strategies influence shopper perceptions in selected local and international...

Mô tả đầy đủ

Chi tiết về thư mục
Tác giả chính:	Bunag, Marie Antonette G. (Tác giả)
Tác giả khác:	Mayo, Adelaida V. (adviser.)
Định dạng:	Luận văn
Ngôn ngữ:	English
Những chủ đề:	Store decoration > Philippines > Metro Manila. Consumer behavior > Philippines. Interior decoration > Stores > Philippines. Atmospherics. Stores, Retail.
Truy cập trực tuyến:	Available for University of the Philippines Diliman via Digital Archives. Click here to access