Emerging adult Filipinas’ impression of selected body positivity campaigns and its relationship with positive body image and purchasing decisions

Emerging adult Filipinas’ impression of selected body positivity campaigns and its relationship with positive body image and purchasing decisions

Clothing brands utilize body positivity campaigns in their marketing efforts to better appeal to their target market. Body positivity includes defining beauty broadly, filtering information in a body-protective manner, highlighting body assets, and minimizing perceived imperfections. These campaigns...

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Détails bibliographiques
Auteur principal: Quitevis, Riva Iris S. (Auteur)
Autres auteurs: Rayala, Maria Monica (adviser.)
Format: Thèse
Langue:English
Sujets:
Body image > Philippines.
Women > Philippines.
Women > Psychology.
Advertising > Clothing and dress > Philippines.
Branding (Marketing) > Philippines.
Emerging adults.
Impression.
Body positivity.
Accès en ligne:Available for University of the Philippines Diliman via Digital Archives. Click here to access