Emerging adult Filipinas’ impression of selected body positivity campaigns and its relationship with positive body image and purchasing decisions

Emerging adult Filipinas’ impression of selected body positivity campaigns and its relationship with positive body image and purchasing decisions

Clothing brands utilize body positivity campaigns in their marketing efforts to better appeal to their target market. Body positivity includes defining beauty broadly, filtering information in a body-protective manner, highlighting body assets, and minimizing perceived imperfections. These campaigns...

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Bibliographic Details
Main Author: Quitevis, Riva Iris S. (Author)
Other Authors: Rayala, Maria Monica (adviser.)
Format: Thesis
Language:English
Subjects:
Body image > Philippines.
Women > Philippines.
Women > Psychology.
Advertising > Clothing and dress > Philippines.
Branding (Marketing) > Philippines.
Emerging adults.
Impression.
Body positivity.
Online Access:Available for University of the Philippines Diliman via Digital Archives. Click here to access