Assessing the influence of demographic factors on online selling engagement in the Philippines the moderating roles of ease of entry, flexibility, and autonomy preference
Findings show that younger, single, and more educated individuals are more likely to engage in online selling. Additionally, EE and FA significantly moderate these relationships; for instance, high EE increases the likelihood of participation among lower-income individuals, while strong FA preferenc...
| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |