Information needs and seeking behavior of Filipino online shopping app users

This study investigates the information needs and seeking behaviors of Filipino online shopping app users, particularly during the pandemic when reliance on ecommerce surged. It fills a gap in understanding Filipino consumers’ specific information needs, preferences, and behaviors on these platforms...

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Bibliographic Details
Main Author:	Reyes, James Martin A. (Author)
Other Authors:	Dar Juan, Elijah John F. (adviser.)
Format:	Thesis
Language:	English
Subjects:	Information behavior > Philippines. Teleshopping > Philippines. Mobile apps > Social aspects > Philippines.
Online Access:	click here to access