To buy or not to buy an analysis of the factors that influence the online purchasing decisions of student-athletes of the University of the Philippines
This study looks at factors that affect the online purchasing decisions of retail consumers who participate in e-commerce platforms. Despite the rapid growth of e-commerce in Southeast Asia, the Philippines has fallen behind in the total sales of online retail in the past five years. The purpose of...
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| Format: | Thesis |
| Language: | English |
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