Consumer behavior of selected Filipino Gen Z toward meme marketing

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Kaituhi matua:	Verano, Ma. Aura Francesca B. (Author)
Ētahi atu kaituhi:	Bantang, Joanne R. (adviser.)
Hōputu:	Tuhinga whakapae
Reo:	Ingarihi
Ngā marau:	Internet advertising > Philippines. Memes > Social aspect. Generation Z > Attitudes. Generation Z > Philippines. Memes > Philippines. Consumer behavior. Product engagement.
Urunga tuihono:	Available for University of the Philippines Diliman via Digital Archives. Click here to access.