Consumer behavior of selected Filipino Gen Z toward meme marketing

Consumer behavior of selected Filipino Gen Z toward meme marketing

Bibliographic Details
Main Author: Verano, Ma. Aura Francesca B. (Author)
Other Authors: Bantang, Joanne R. (adviser.)
Format: Thesis
Language:English
Subjects:
Internet advertising > Philippines.
Memes > Social aspect.
Generation Z > Attitudes.
Generation Z > Philippines.
Memes > Philippines.
Consumer behavior.
Product engagement.
Online Access:Available for University of the Philippines Diliman via Digital Archives. Click here to access.