Tourism product development
"Tourism organizations (whether in the public sector or the private sector) which ignore the need for a continuing stream successful new products risk being overtaken by more marketing -oriented competitors. The process of new product development (NPD) is logically no different in tourism than...
| 企业作者: | |
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| 格式: | 图书 |
| 语言: | English |
| 版: | 2nd edition. |
| 主题: |