Tourism product development
"Tourism organizations (whether in the public sector or the private sector) which ignore the need for a continuing stream successful new products risk being overtaken by more marketing -oriented competitors. The process of new product development (NPD) is logically no different in tourism than...
| Autor corporatiu: | |
|---|---|
| Format: | Llibre |
| Idioma: | English |
| Edició: | 2nd edition. |
| Matèries: |