Marketing and managing tourism destinations
"Tourism Marketing is still an underdeveloped area and is often confused with selling. The tourism industry is comprised of small enterprises (travel agencies, tour operators etc.) and few among them actually adopt marketing whereas selling is done by all. However, the way tourism market is mat...
| Collectivité auteur: | |
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| Format: | Livre |
| Langue: | English |
| Édition: | 2nd edition. |
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