Managing the smart revolution in tourism firms innovation and value creation in the era of data
"This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new fro...
| المؤلف الرئيسي: | |
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| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
Boston
CAB International
[2023]
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| الموضوعات: |