Managing the smart revolution in tourism firms innovation and value creation in the era of data
"This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new fro...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
CAB International
[2023]
|
| Subjects: |