Big data and innovation in tourism, travel, and hospitality managerial approaches, techniques, and applications
"This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners h...
| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
Springer Singapore Imprint: Springer
[2019]
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| Subjects: |