“Pretty and productive!” an exploratory study on the viewing engagement of aesthetic study YouTube vlogs’ amongst Filipino college viewers and their study and purchasing habits

“Pretty and productive!” an exploratory study on the viewing engagement of aesthetic study YouTube vlogs’ amongst Filipino college viewers and their study and purchasing habits

This dissertation examines the manner of consumption that Filipino College Viewers participate in when watching Aesthetic Study Youtube Vlogs in relation to their academic experiences and purchasing habits. Aesthetic Study Youtube Vlogs have risen in popularity as accompaniment learning media, chara...

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Bibliographic Details
Main Author: Alvarez, Antonette Macey (Author)
Other Authors: Rombaoa, Jasmine Sabrina J. (adviser.)
Format: Book
Language:English
Subjects:
College students > Consumer behavior > Philippines.
Social media > Influence > Philippines.
YouTube (Electronic resource)