A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

Bibliographic Details
Main Author: Valenzuela, Rana Rae L. (Author)
Other Authors: De Pano, Jose Carlo G. (adviser.)
Format: Thesis
Language:English
Subjects:
Advertising > Psychological aspects.
Consumer behavior > Psychological aspects.
Advertising > Social aspects.
Online Access:Abstract