A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

Dettagli Bibliografici
Autore principale: Valenzuela, Rana Rae L. (Autore)
Altri autori: De Pano, Jose Carlo G. (adviser.)
Natura: Tesi
Lingua:English
Soggetti:
Advertising > Psychological aspects.
Consumer behavior > Psychological aspects.
Advertising > Social aspects.
Accesso online:Abstract