A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Valenzuela, Rana Rae L. (مؤلف)
مؤلفون آخرون: De Pano, Jose Carlo G. (adviser.)
التنسيق: أطروحة
اللغة:English
الموضوعات:
Advertising > Psychological aspects.
Consumer behavior > Psychological aspects.
Advertising > Social aspects.
الوصول للمادة أونلاين:Abstract