A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

Bibliografische gegevens
Hoofdauteur: Valenzuela, Rana Rae L. (Auteur)
Andere auteurs: De Pano, Jose Carlo G. (adviser.)
Formaat: Thesis
Taal:English
Onderwerpen:
Advertising > Psychological aspects.
Consumer behavior > Psychological aspects.
Advertising > Social aspects.
Online toegang:Abstract