A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

Bibliographische Detailangaben
1. Verfasser: Valenzuela, Rana Rae L. (VerfasserIn)
Weitere Verfasser: De Pano, Jose Carlo G. (adviser.)
Format: Abschlussarbeit
Sprache:English
Schlagworte:
Advertising > Psychological aspects.
Consumer behavior > Psychological aspects.
Advertising > Social aspects.
Online Zugang:Abstract