A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

Dades bibliogràfiques
Autor principal: Valenzuela, Rana Rae L. (Autor)
Altres autors: De Pano, Jose Carlo G. (adviser.)
Format: Thesis
Idioma:English
Matèries:
Advertising > Psychological aspects.
Consumer behavior > Psychological aspects.
Advertising > Social aspects.
Accés en línia:Abstract