A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent

Xehetasun bibliografikoak
Egile nagusia: Valenzuela, Rana Rae L. (Egilea)
Beste egile batzuk: De Pano, Jose Carlo G. (adviser.)
Formatua: Thesis
Hizkuntza:English
Gaiak:
Advertising > Psychological aspects.
Consumer behavior > Psychological aspects.
Advertising > Social aspects.
Sarrera elektronikoa:Abstract