Valenzuela, R. R. L., & De Pano, J. C. G. A Work of heart: The effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent.
Citace podle Chicago (17th ed.)Valenzuela, Rana Rae L., a Jose Carlo G. De Pano. A Work of Heart: The Effect of Emotional Advertising on Brand Credibility, and the Correlation Between Brand Credibility and Consumers' Purchase Intent.
Citace podle MLA (9th ed.)Valenzuela, Rana Rae L., a Jose Carlo G. De Pano. A Work of Heart: The Effect of Emotional Advertising on Brand Credibility, and the Correlation Between Brand Credibility and Consumers' Purchase Intent.
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