The new global brands managing non-government organizations in the 21st century

The new global brands managing non-government organizations in the 21st century

Bibliographic Details
Main Authors: Quelch, John A. (Author), Laidler-Kylander, Nathalie (Author)
Format: Book
Language:English
Published: Mason, Ohio Thomson/South-Western [2006]
Subjects:
Business names.
Non-governmental organizations > Case studies.
Non-governmental organizations > Management.