Looking into media frames exploratory study on local MPOX reportage in the Philippines from August to December 2024

This exploratory study analyzed the media framing of MPOX articles in the online platforms of ABS-CBN News, GMA News, and News 5 during the disease’s re-emergence in 2024. De Vreese’s framing theory (2005) and White’s gatekeeping theory (1950) were integrated into a framework that guided the content...

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