Consumer behaviour
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its covera...
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| Format: | Book |
| Language: | English |
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Los Angeles
SAGE Publications
[2023]
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| Edition: | Fifth edition. |
| Subjects: |