Social media for strategic communication creative strategies and research-based applications

"Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instr...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριος συγγραφέας:	Freberg, Karen June (Συγγραφέας)
Μορφή:	Βιβλίο
Έκδοση:	Second edition.
Θέματα:	Social media. Communication. Internet in publicity. Persuasion (Psychology)