Social media for strategic communication creative strategies and research-based applications

"Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instr...

Celý popis

Podrobná bibliografie
Hlavní autor: Freberg, Karen June (Autor)
Médium: Kniha
Vydání:Second edition.
Témata: