Social media campaigns strategies for public relations and marketing

"Focusing on the core principles of how social media craft reciprocal, one-to-one connections with brands, this book outlines a four-step process for developing a successful social media campaign. This new edition continues to give students a foundation in the principles of digital audience eng...

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Bibliographic Details

Main Author:	Kim, Carolyn Mae (Author)
Format:	Book
Edition:	2nd Edition.
Subjects:	Internet in public relations. Internet marketing. Social media. Public relations.