Strategic integrated marketing communications
"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to i...
| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 语言: | English |
| 版: | Second edition. |
| 主题: |