Strategic integrated marketing communications
"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to i...
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Phiên bản: | Second edition. |
| Những chủ đề: |