Strategic integrated marketing communications
"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to i...
| Huvudupphovsman: | |
|---|---|
| Materialtyp: | Bok |
| Språk: | English |
| Upplaga: | Second edition. |
| Ämnen: |