Strategic integrated marketing communications
"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to i...
| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdanje: | Second edition. |
| Teme: |