Strategic integrated marketing communications

"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to i...

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Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Percy, Larry
Formáid: LEABHAR
Teanga:English
Eagrán:Second edition.
Ábhair: