Sport consumer behaviour marketing strategies

Sport consumer behaviour marketing strategies

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Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitione...

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Bibliographic Details
Main Authors: Funk, Daniel C. (Daniel Carl) 1964- (Author), Alexandris, Kostas (Author), McDonald, Heath (Author)
Format: Book
Edition:Second Edition.
Subjects:
Sports > Marketing > Case studies.
Consumer behavior.