Advanced theory and practice in sport marketing

"Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced ma...

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Bibliographic Details

Main Authors:	Schwarz, Eric C. (Author), Hunter, Jason D. (Author), Brannigan, Kyle J. (Author), Cattani, Kevin P. (Author)
Format:	Book
Edition:	4th edition.
Subjects:	Sports > Marketing.