A content analysis of Non-Stereotypical Gender Representations (NSGR) in Philippine TV advertisements of stereotypically gendered products

The NSGR advertisements are rapidly expanding throughout Asia. In some advertisements for products that are typically associated with one gender or the other, such as those for cooking, child care, alcoholic beverages, and food, both men and women have been spotted. The researcher's primary foc...

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Bibliographic Details
Main Author: Quima, Nikkah Shayne L. (Author)
Other Authors: Escano, Ma. Teresa R. (adviser.)
Format: Thesis
Published: 2023