A study on the factors that influence Ad avoidance and Ad competition of skippable in-stream Ads on YouTube videos
Many marketers or advertisers had shifted their efforts to digital advertising. Due to the fact that YouTube has one of the highest monthly user counts among social media platforms, marketers or advertisers have made use of the platform as a medium for advertising by running in-stream ads on YouTube...
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| Format: | Thesis |
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2023
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