Reel love an analysis on the product placement practice in select Filipino movies featuring ABS-CBN loveteams
This mixed method study aimed to find out how product placements are incorporated and to identify the meanings created in select Filipino movies featuring ABS-CBN loveteams in the last five years (2013-2017). The researcher employed the Adapted Meaning Transfer Model by Cristel Russell and Roland Ba...
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| Formáid: | Tráchtas |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
2018
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