Reel love an analysis on the product placement practice in select Filipino movies featuring ABS-CBN loveteams
This mixed method study aimed to find out how product placements are incorporated and to identify the meanings created in select Filipino movies featuring ABS-CBN loveteams in the last five years (2013-2017). The researcher employed the Adapted Meaning Transfer Model by Cristel Russell and Roland Ba...
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| Formaat: | Thesis |
| Taal: | English |
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2018
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