Strategic communications management making public relations work

Strategic communications management making public relations work

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Detalhes bibliográficos
Autor principal: White, Jon
Outros Autores: Mazur, Laura
Formato: Livro
Idioma:English
Publicado em: [London], Economist Intelligence Unit, Reading, Mass. Wokingham, England Addison-Wesley Pub. c1995.
coleção:The EIU series
Assuntos:
Corporations > Public relations.
Communication in management.
Corporate image.
Corporations > Public relations > Case studies.