Strategic communications management making public relations work

Bibliographic Details
Main Author:	White, Jon
Other Authors:	Mazur, Laura
Format:	Book
Language:	English
Published:	[London], Economist Intelligence Unit, Reading, Mass. Wokingham, England Addison-Wesley Pub. c1995.
Series:	The EIU series
Subjects:	Corporations > Public relations. Communication in management. Corporate image. Corporations > Public relations > Case studies.