Marketing management analysis, planning, and control
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Englewood Cliffs, N.J.
Prentice-Hall
c1984.
|
| Édition: | 5th ed. |
| Collection: | The Prentice-Hall series in marketing
|
| Sujets: |