Integrated advertising, promotion, and marketing communications

Detalles Bibliográficos
Autor Principal:	Clow, Kenneth E.
Outros autores:	Baack, Donald
Formato:	Libro
Idioma:	English
Publicado:	Upper Saddle River, N.J. Prentice Hall c2010.
Edición:	4th ed.
Subjects:	Communication in marketing. Advertising.