Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

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Détails bibliographiques
Auteur principal: Clow, Kenneth E.
Autres auteurs: Baack, Donald
Format: Livre
Langue:English
Publié: Upper Saddle River, N.J. Prentice Hall c2010.
Édition:4th ed.
Sujets:
Communication in marketing.
Advertising.