Essentials of marketing a marketing strategy planning approach

Essentials of marketing a marketing strategy planning approach

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Detalles Bibliográficos
Autor Principal: Perreault, William D.
Outros autores: Cannon, Joseph P. Ph. D., McCarthy, E. Jerome (Edmund Jerome)
Formato: Libro
Idioma:English
Publicado: New York McGraw-Hill/Irwin c2010.
Edición:12th ed.
Subjects:
Marketing.