Why GM matters inside the race to transform an American icon

Holstein goes deep inside GM on three continents to show what's really happening within one of the country's most iconic corporations. Demonstrates how GM has already radically retooled its entire operation, from manufacturing and cost structure to design.

Bibliographic Details
Main Author: Holstein, William J.
Format: Book
Language:English
Published: New York Walker 2009.
Edition:1st U.S. ed.
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