Cultural enterprise as a tool for image building a communication plan for the promotion of UP Mindanao

In whatever form, art has a place within the modes of social activity. Institutions, like UP Mindanao can utilize cultural enterprise for its promotion because of the following reasons: first, artistic practice and appreciation is part of the collective experience of any culture. Cultural enterprise...

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Bibliographic Details
Main Author: Lim, Mark Jester M.
Format: Thesis
Subjects: