Branding the University of the Philippines Mindanao College of Science and Mathematics' marang wine

This study explores branding Marang Wine, a research output from the University of the Philippines Mindanao?s College of Science and Mathematics, with the purpose of exhibiting Marang wine to its intended market. The study was divided into three parts: Branding Elements showing the features and attr...

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Detalhes bibliográficos
Autor principal: Aswe, Darlene Jennifer S.
Formato: Tese
Assuntos: