Why it's more fun here an iconological analysis on the representation of fun in DOT'S 'Meme' TVC (It's more fun in the Philippines International Campaign)

Why it's more fun here an iconological analysis on the representation of fun in DOT'S 'Meme' TVC (It's more fun in the Philippines International Campaign)

Last April 20, 2012, the Department of Tourism released their first international TVC, entitled ?MEME?, for their current tourism branding campaign. ?It?s More Fun in the Philippines? which highlights Filipinos as the country?s main asset. This study, Why It?s More Fun Here: an Iconological Analysis...

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Bibliographic Details
Main Author: Divinagracia, Angellika B.
Format: Thesis
Subjects:
Communication Arts > Media arts.