Davao City's consumer attitude towards supplements ampalaya (Momordica charantia Linn) tea on focus
Demographic, psychographic and behavioral variables were used in order to find the consumer attitudes towards a dietary supplement such as the ampalaya tea. Inherently, the study aimed to characterize the possible segments existing in the dietary supplement industry. This was done in order to help t...
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| Format: | Thesis |
| Language: | English |
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