Davao City's consumer attitude towards supplements ampalaya (Momordica charantia Linn) tea on focus

Demographic, psychographic and behavioral variables were used in order to find the consumer attitudes towards a dietary supplement such as the ampalaya tea. Inherently, the study aimed to characterize the possible segments existing in the dietary supplement industry. This was done in order to help t...

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Bibliographic Details
Main Author: Dalogdog, Myca E. (Author)
Other Authors: Concepcion, Sylvia B. (adviser.)
Format: Thesis
Language:English
Subjects: