Branded! a visual semiotic analysis on how NCCC communicates their brand identity through print ads

Advertisement contribute significantly to showing and shaping a company's brand and image. This study, branded! A visual semiotic analysis on how NCCC communicates their brand identity through print ads, is a content analysis on fifty image and print promo advertisements of the retail chain. Ne...

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Bibliographic Details
Main Author: Puyod, Stephanie Victoria J.
Format: Thesis
Subjects: