APA (7th ed.) Citation

Staudt, T. A., Taylor, D. A., & Bowersox, D. J. (1976). A managerial introduction to marketing (3d ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Staudt, Thomas A., Donald Arthur Taylor, and Donald J. Bowersox. A Managerial Introduction to Marketing. 3d ed. Englewood Cliffs, N.J: Prentice-Hall, 1976.

MLA (9th ed.) Citation

Staudt, Thomas A., et al. A Managerial Introduction to Marketing. 3d ed. Prentice-Hall, 1976.